The Law Offices of Brown & Brown came to us because they were growing more and more unhappy with their previous web provider, and they were not feeling that their concerns were being addressed as seriously as they should be. We went in and did a full website audit, and found that a number of empty and test pages from the website were being indexed, throwing off their search engine results and severely messing up their potential ranking.

Our Solution

Our goal was to build them a completely new website with an updated look and feel that was more professional, easier to navigate, and more accessible on smart devices. We optimized for the keywords that they wanted, while making sure to remap old and broken URL’s to new pages.

A number of page URL’s needed to be optimized and made more relevant to search engines, so those were rewritten and redirected, and some service pages were also rewritten and restructured for easier reading and cross-linking. We also helped them set up a local Google Business Page and Facebook page to share things on.

The website utilizes a blog for up to date industry news, and a multitude of service pages covering all of the sectors that Brown & Brown practices in. They also have a more functional contact form to help with leads from potential clients, which they were missing before.

The Result

Brown & Brown utilizes one of our monthly plans, and we routinely update their content for SEO, and continually optimize they website code and structure to keep it up to date and relevant with the constantly changing internet landscape. This has helped their visitor traffic increase by over 300% and website leads double.