Stop Hate Educate is a non-profit organization that does HIV outreach and education to local communities.
Lexi Gibson was looking for a way to promote her organization in marketing and branding. She wanted a logo that was going be able to work on a number of different levels and mediums. We settled on the idea of a key, as in unlocking knowledge, and then it was just a matter of tying in her chosen name.
We wanted to keep the design simple, and easy to use. The key can be used separately or with the full text, depending on the medium she is using it for. The goal is have the icon become known well enough that the text isn't always needed to support it.
We customized the key design to match her particular style, and once we settled on colors she liked it was just a matter of putting it all together.